Jobs: Strategic Marketing Director, Honeywell (Germany)

Responsibilities

• Champion the development of breakthrough strategies and effective launch plans for businesses in SP with an initial focus on Fine Chemicals. Develop metrics for and execution of a robust management operating system (MOS) with metrics and dashboards that drives progress and routinely achieves the annual goals for pricing excellence, meeting and exceeding sales targets annually from new product releases and other growth key performance indicators
• Drive the development of the 5 year Strategic Plan that enable the business to grow faster than market. Fact-based analysis of market trends; competitive data; technology advancements; and customer needs assessment and new product developments.
• Drive pricing excellence initiatives and actions with each business routinely, champion the greater utilization of the full pricing levers, data analytics, productivity pipelines and other linkages to SIOP, VPD and market intelligence so as to maximize the annual Operating Income impact from a cohesive pricing capability
• Coordinate with the SP businesses and CTO the routine assessment of new product launches by effectiveness to sales plan, strategic intent on share of demand, pricing, value perception and overall planning and estimation accuracy of forecasts. Own the lessons learnt feedback process and implement effective change processes to maximize the effectiveness and rigor of future new product launches
• Lead the development of Marketing’s best practices to develop effective value propositions and sales tools that are practical to use and aligned to segmentation and regional specific requirements; ensure full alignment with the Sales organization and accelerate the deployment of training for account planning and the creation & utilization of effective value proposition tools within the enterprise CRM toolsets for further efficiency optimization. Drive greater utilization of cost effective digital and social marketing techniques and increase lead generation opportunities specifically per business strategy.
• Support the SMP process for SP and ensure the teams are trained and prepared to extract the maximum growth capacity with new markets, technologies and business models. Provide routine training forums for strategic, product and channel marketing skills across the enterprise.
• Proactively interact cross functionally with Sales, Technology, Marketing Communications, IT, Finance, HOS Gold, HUE and other functions so as communicate routinely on key strategies, growth initiatives, learning needs, tools, infrastructures and best practice developments
• Routinely contribute to and support the development of strategic planning initiatives including STRAP, High Growth Region expansions, M&A due diligence and other new growth initiatives
• Develop a market management operating system (MOS)
• Actively lead coaching and skills development initiatives across the business so as to inculcate advanced skills on strategy development and develop further strategic marketing talent pipelines

 

Qualifications

 Basic Qualifications:
• Undergraduate degree in engineering, life science, economics or other highly analytical discipline is required
• MBA required with active utilization of the qualification in a diverse range of business environments and management positions
• Minimum 4 years of commercial & marketing experience in business to business setting (including success leading marketing, business development, sales and new offering development teams and projects)
• Ideally a proven track record in global strategic marketing in several domains & business models; experience with product management, marketing communications, pricing, VOC and new product development
• Strong financial acumen with relevant experience interacting with and assessing complex business models, diverse data sources and P&L key metrics
• Fluent in German

Additional Qualifications:
• Demonstrated strong business acumen with the leadership and functional ability to define and implement growth strategies and translate into practical actions and metric driven operating systems
• Proven capacity to be rapidly effective in a complex global business environment
• Proven ability to develop, communicate and influence within complex and matrixed organizations; proactive communicator and team builder approach
• Strong team player and builder, receptive to ideas from others; globally diverse
• Proven project management skills, effective self starter and meets deadlines routinely
• Excellent verbal, written & graphical communications skills; proficient in developing effective action orientated plans
• Excellent financial and analytical skills; data driven and focused on fact based assessments leading to economic outcomes and other quantifiable deliverables with plans for achievement
• Organized and able to manage multiple priorities effectively
• Proven ability to take actions, manage risks intelligently, prioritize and implement effective solutions in a timely manner
• Ideally a strong background in commercial and marketing industrial Business to Business roles with proven impact on growth
• Seeking practical experiences with extrapolating strategies into practical business plans; new product development cycles and successful launch & commercialization activities
• Coach and trainer mentality, able to build, lead and motivate teams directly and indirectly 

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